Business Management, Research Methods
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) 1st Edition by Mosander 2006 (PB)
$65.95
$ USD
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
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